Hong Kong luxury fashion retailer Joyce was its first stockist. An undisclosed London-based investor, who has backed several other fashion brands, helped to kickstart Wun’s label with £100,000. With business growing between 150 to 260 per cent over the past three years, the brand, which employs a team of seven, is on track to reach £1.5 million in sales by the end of 2023.īorn and raised in Hong Kong’s industrial district Fo Tan, Wun studied womenswear at the London College of Fashion before launching his namesake label in 2014. Today, the priority is custom orders and private clienteling. In 2022, the designer decided to pause ready-to-wear and all wholesale orders - which then accounted for about 35 to 40 per cent of his business - and focus on the more profitable on-demand model. The show is a milestone for Wun, who joins the likes of Chanel, Valentino and Schiaparelli on the exclusive couture schedule. Now, he’s gearing up to present his first runway show, as part of Paris Haute Couture Week, on 26 January. In the almost 10 years since launching his namesake label, London-based couturier Robert Wun has dressed countless celebrities including Cardi B and Letitia Wright, won the Andam special prize, and had his work displayed at the Savannah College of Art and Design (SCAD) Museum of Fashion + Film, in Atlanta, Georgia. To receive the Vogue Business newsletter, sign up here.

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